More Nordic Folk Music in Movies, Games & TV Shows

If you are working with Nordic Folk, learn more about getting your music into the soundtrack of movies, advertisements, video games, i.e. synchronization.

In the recent years, we identified a crescent interest from the Sync industry towards Nordic Folk, taking part in Disney movies such as Frost, Netflix series as Games of Thrones or Vikings and video games as God of War. Viking lore, nordic noir TV shows, elegant nordic design, new nordic kitchen. The Nordic brand is more popular than ever and it all needs a fitting soundtrack.

Roots ‘n Sync is a promotional, educational and networking platform for Nordic Folk composers, authors, publishers, artists, records labels, interested in synchronization and publishing. If you are a composer, songwriter, manager, publisher or a record label focused in Nordic Folk, Roots ‘n Sync offers you knowledge about how to pitch your music to music supervisors, Sync Agents and music
Publishers, and a networking platform where to expand your Sync networks.

Roots ‘n Sync consists of two parts: A web page with a discovery platform and a series of educational seminars.

We are pleased to announce that our website Roots ‘n Sync is now live!

Here you can create your own profile with the purpose of presenting your compositions to sync agents, music supervisors and publishing companies, from across the Nordic countries and worldwide. In that way we are building a discovery list of Nordic Folk, accessible for music professionals.

During spring time, a series of webinars will be announced, focussing on knowledge sharing, skills development and case studies about the sync field, with the aim to provide the Nordic Folk community a solid basis, to explore new ways to bring their music to the market.

Who is Roots ‘n Sync for?

All Nordic Folk and Roots Composers, Authors, Publishers, Artists, Records Labels, Music Managers, Journalists, interested in synchronization and publishing.

All international and Nordic Music Supervisors, Sync Agents who want to learn more about Nordic Folk and Nordic Roots Music.

What is sync?

Sync – short for synchronization – is a process where compositions are combined with moving pictures such as television, film, video games, advertisements and so on. Sync deals are then usually made between a sync agent and a potential client such as a film producer or music supervisor.

Roots ‘n Sync is presented by Genklang and Tempi, in partnership with Music Export Iceland, Music Finland, Music Norway and Music Export Sweden, with the support of Nordisk KulturFond, Koda Kultur and Region Nordjylland.

About Genklang

Genklang is an ambitious 10 year program in the northern region of Denmark. The aim of Genklang is to explore and test the potential of local Danish and nordic music traditions as a catalyst for branding, tourism and health improvement. Genklang is a partnership between Tempi, Kulturskolen Vesthimmerland and Region Nordjylland.

Roots ‘n Sync took place for the first time in the city of Aalborg in 2019.

“Getting an insight of the world of Sync was inspiring. But also, getting to know the work ethics and how to approach people in the branch was very valuable information to obtain. Thanks, Tempi!”
– Guillermo Neuenschwander, soloist and leader at Pachamama Band

“Roots ‘n Sync was a really valuable session for us in VIIK. We learned a lot about how sync agencies work, and how to get our music heard by the right people.”
– Elisabeth Viik, VIIK

“The workshop/showcase was straight and right to the point. We got relevant and usable info, tips and methods. Not the kind that you can google yourself to – it was a real ad-hoc showcase from professional experts working with synch daily, giving info on what they do and how they search for new music – including a very professional guide on how to present your music to a synch agent. The workshop was intense, informative – without any down moment. Definitely worth travelling all the way to Aalborg to attend. It was also inspiring and I did come home with some very usable information.”
– Marisa Segala, Second To The Left